A Bright Idea – Monkee Genes

MG60BW Bamboo Washed Cigarette Skinny_enl

Exhibit number one that organic fashion doesn’t have to be scruffy or overpriced: Monkee Genes. It’s a jeans brand from Great Britain with the slogan No child labour. No slave labour. No blood. No sweat. No tears. Sounds pretty good, right? According to their site it’s the first and only jeans label that has both acreditations from The Soil Association and the Global Organic Textile Standards (if you want to know what these eco-seals mean, you can go here). They also produce big parts of their collection in England.

I love that Monkee Genes is one of those brands that show that small initiatives really can change the global market. The label has been born out of the frustration of founder Phil Wildbore. He thought that the denim market was overprized while also exploiting people all along the supply chain. He wanted to prove that you can look fashinable, feel comfortable and also support ethical and sustainably produced products. Today all the jeans are organic, ethically and fairly produced.

I love Monkee Genes!

Aside from the good people stuff, the jeans also look really good and fashionable. They are made of organic fabrics only, which won’t lose their shape as quickly as other jeans. In my opinion, great jeans are one of those items that you buy ones and if all goes well you can wear them for years and years. And that makes these jeans even more sustainable: If you can wear them for years and years, you won’t have to buy new ones and create waste as fast as with fast fashion. Double-win.

I’m intrigued to buy a pair of Monkee Genes next time I need jeans. What do you think?

PS: Monkee Genes isn’t the only great and sustainable jeans company out there. Some more of my favourites are Closed, Kings of Indigo, Nudie etc. Stay tuned for more!

Image via Monkee Genes.


  • Helena
    May 14, 2013


    Thanks for sharing, great to know they are selling good looking clothes, AND it’s affordable!

  • Victoria | Oh So Pretty
    May 14, 2013


    I love this! I’ve never heard of Monkey Genes, but I love their concept and values. They’re also fashionable and affordable! I will definitely need to go check them out.

  • Latrina
    May 14, 2013


    I love this so much. I learn something new from your blog every time I visit. :) And so happy to know these jeans are affordable as well! Those red ones are super cute, too.

  • trishie
    May 15, 2013


    Love the slogan! All clothes should be free from child labour and slave labour.

Meet Hanna
Hanna's Places - a green lifestyle blog

Hanna’s Places is a green lifestyle magazine written by Hanna Ulatowski. It’s all about slowing down in a fast-paced society and finding ways to live a more sustainable, simple lifestyle.

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