What inspires you? For me, it’s listening and talking to women who decide to go their own way. People who – despite being young and at the very beginning of their career – are willing to fail and go new ways. One of these women is Kim Gerlach, a fellow fair fashion enthusiast and blogger over on Kim goes Eko. When I read on her blog that she’s decided on a career change to dare and try something new, step out into the unknown, I was interested immediately.
Today, we’re talking about her journey towards sustainability, why she decided to go her own way and how you can move towards change as well. Enjoy reading!
A few years ago, while studying a rather unsatisfying bachelor of economics, I started to blog about sustainable fashion. Why? Because I wanted to document my experiment of not buying fast fashion for one year. This was the starting point for most of what I’m doing today. I’ve joined the start-up VinoKilo, have continued blogging and at one point decided to study again. These studies gave me new insights into leadership theories and sustainability.
My studies also “taught me” about Scandinavia, because I had to moved to Sweden. Now I’m continuing to live here and decided to start a career in Sweden. I’m stepping into social innovation, sustainability and the entrepreneurial eco system of the city of Malmö.
Today I am very happy to introduce Maykher to you! It’s a beautiful fair fashion label from England that has been born out of a Crowdfunder not even a year ago. Maykher has vowed to promote makers, instead of machines and thus save some beautiful old techniques. I really love their wonderful clutches, bags and scarves. If you’re looking for a meaningful gift or a little treat for yourself, check out their store!
Heidi from Maykher has kindly agreed to answer a few question about the label and their ideas about slow fashion for us. Enjoy the interview, I definitely loved her answers!
The idea of Maykher came about as I wanted to find a way to tackle some international social issues that I felt passionate about. I have always been aware and troubled by the negative treatment of women/girls around the world. Opportunities for many women and girls are so limited and their value disregarded purely based on their sex. It’s a travesty for womankind in any time period, but especially in 2017!
I wanted to do something but I had no idea what or how. I had no formal experience in foreign aid, international affairs or social care but I knew fashion well! Therefore I used my knowledge in the industry as my tool for good.
If only you could borrow clothes instead of buying new every time…that’s what Laura thought one day, desperate about her full closet and not enough clothes she actually liked. Half a year later, Kleiderrebell was born, an online store where you can borrow clothes as long as you like them. As soon as you’re fed up with wearing them, you give them back :)
I’ve talked to Laura about the story of Kleiderrebell – and how we can all make a change by consuming slower (ps: I borrowed some clothes from Kleiderrebell too – you can see the post here!)
Slow and fast fashion are different in a number of ways. Firstly there’s the working conditions of the garment workers. Are they getting paid fairly? Is their workload doable? Are the factory owners observing the laws? That’s the side of the producers. On the other side there’s us, the consumers. We are responsible to consider the difference between slow and fast fashion. Where do I buy my clothes? Am I willing to pay more than 20 Euro for a t-shirt? Do I really have to buy a new garment every week? Is secondhand a possibility for me as well? If I ask myself these questions, I’ll get a lot closer to a slower way of life.
Fair Fashion is more than just printed t-shirts and old-fashioned, ‘green’ clothing. Last week I told you how and why I got started with fair fashion. I’m happy about my journey, but I also wish I had had more resources along the way. Gladly, more and more blogs and magazines are popping up lately – a development I’m really happy about. One of them is the new Fair Fashion Guide by FEMNET. It puts together (almost) everything you need to know about the fair fashion world and it’s also really pretty to look at – so many great pictures.
The other day, I had the chance to chat with Anna Neumann (Projektreferentin Bildungsarbeit an Hochschulen) from FEMNET. She told me all about the new fair fashion guide and why it’s actually easy to get started with fair fashion. Enjoy reading!
Our new Fair Fashion Guide shows how diverse and stylish fair fashion actually is. We’ve noticed time and time again, that people are actually very interested in sustainable production. They just don’t know how to get started. Our guide helps them find their way around the fair fashion world.
Furthermore, the fair fashion guide helps people who want to consume more consciously. People who want to buy less and take better care of the pieces they already own. They hopefully get some valuable tips. We really hope the guide helps people to value their clothing again. The production of new clothes wastes both natural resources and energy. As soon as we realize this, fair fashion becomes more than just a great idea – it becomes the only choice we have.
#byebyefastfashion – that’s the motto of fair fashion label JAN ’N JUNE. Since 2014 Anna and Jula, the founders of JAN ’N JUNE, have been selling sustainable fashion that’s fun to wear, great in price and very stylish. And they show: Sustainability doesn’t actually have to be difficult.
Anna: For us, slow fashion is a big part of sustainable fashion. If you want to separate fast from slow fashion, you need to look at the way you’re consuming. Fast fashion means binge shopping. It’s cheap, so you buy more clothes than you could ever wear. Items you don’t even like. You think: „Oh, it’s just two bucks, let’s just get this one as well“. Slow fashion means the opposite. It means: Buy items that have the potential to become favourites, that go with everything, that you really really love. Shop more consciously!
Jula: Consider: Does this item mean something to me, am I actually going to wear it? There’s a huge gap between thinking a piece of clothing is cool and finding something that actually suits you and fits your style. And of course sustainability plays a big role: How long is this new item going to last? How friendly is the manufacturing process — to the earth, nature and the people?