Today I have the great pleasure of introducing Laura from The OGNC to you on Everlasting Apparel! Her blogazine is a beautiful collection of fair fashion, natural beauty and recipes that seriously make your mouth water. She’s a student from Hannover and a fashion blogger who decided to switch to fair fashion a few months ago. Find out more about her and her Everlasting pieces below!
Hi, my name is Laura, I’m from Berlin and I’m 23 years old. At the moment, I study Technical Documentation in Hanover, Germany. I’ve been thinking a lot about mass consumption over the last couple of months. In December 2016 it finally happened. Without any second thoughts, I completely sweeped out all of my cosmetics products I had and gave them away – for free.
Next, I spent some time researching sustainable fashion and decided to buy only second hand products or fair fashion from then on. My old blog actually talked a lot about conventionally produced products, so I launched “The OGNC” in April 2017 instead. The OGNC deals with natural and organic cosmetics, fair fashion, interviews and soon with a green lifestyle.
At the moment my goal is it to finish my studies successfully and become completely independent.
I possess several products that I have been wearing for a very long time. But I would never give away my black jeans and my golden watch. I found the jeans on an ordinary shopping tour at Monki’s. They are very special to me even though I never really liked wearing jeans when I was little. They felt really good and comfortable from the first moment I wore them, so I’ve kept them since then.
The golden watch is by Skagen and I got it as a Christmas present from my parents. In my opinion, it’s the nicest moon-phase watch there is. I wear it every day, otherwise I’d almost feel naked.
If the jeans could talk it’d have some crazy stories to tell. For example, I wore them on the first date with my current boyfriend. That was probably one of the nicest moments. Naturally, the jeans and watch are important companions for events, exams, or presentations.
In Germany alone, 40 to 60 pieces of clothing are bought every year – only a few are worn in fact. Every couple of months, the fast fashion industry take the consumers by surprise with new trends. The trends are only worn for a very short time, until they’re not in fashion anymore, and then they’re trown away, in the trash.
Fast fashion damages the environment and us people too. Millions of litres of water are being wasted, toxic chemicals are being used and the working conditions of the workforce are miserable.
For all of these reasons, slow fashion is very important. Ask yourself at every potential purchase if the new product (i.e. clothing) is needed and if you could use it in combination to the clothes you have at home in your wardrobe.
I think there’s not enough of ethical and therefore sustainable thinking and behavior at the moment. We as customer have the power to change this. We all know – where there is demand there comes the offer.
Thanks so much Laura, for this nice interview! If you want to find out more about her and The OGNC, head on over to her blog here!