A Bright Idea – Making Nutella Fair Trade

When trying to make a change, there’s nothing easier than signing a petition. You don’t have to get up from your couch and signing takes up five minutes at most (if you type reeeally slowly). In the following weeks I want to show you some campaigns that are worth supporting (in my opinion). I really hope you decide to go ahead and sign. Here we go!


The first campaign is by the Christian help-organisation Micah Challenge. It’s a world-wide campaign that has set the goal to halve poverty by 2015. Quite ambitious right? Well, one way they are trying to achieve this is by starting a petition to make Ferrero, the corporation that manufactures Nutella or Kinder Riegel for example, put the Fair Trade sign on their products. Currently, Ferrero is benefitting from extremely low cocoa and hazelnut prices that don’t allow the farmers to escape the poverty trap. Child labour and even child slavery is more common than we want to admit while eating a toast with nutella.

Well, not only the media knows about that fact, also Ferrero itself. It’s actually working on getting all their products certificated by 2020. So why put up a petition against them? Well, there’s a trap, they won’t be getting the independent Fair Trade certificate. Only that can assure that the needed standards are adhered to to tackle the problem of poverty. That’s what the petition is for – to get Ferrero to comply the standards of the Fair Trade certificate.

For more information (in German) and to sign the petition go here.


  • Helena
    May 9, 2013

    Great idea! Just signed it :)

  • Amanda
    May 9, 2013

    great series! I signed the petition as well – thanks for telling us about it!

    • hanna
      May 10, 2013

      That’s great! I hope I can find a lot more to sign :).

  • lisa
    October 2, 2015

    great idea

  • Jordan
    November 16, 2015

    Do it just signed ?

    • Hanna
      November 18, 2015

      Great, thank you!

Leave a Reply

Your email address will not be published. Required fields are marked *