Everlasting Apparel – Dominika Mayerova

Everlasting Apparel with Dominika Mayerova

Today’s Everlasting Apparel is a special one!

I’m not featuring another blogger, but my fellow People Tree intern (now PR assistant) Dominika Mayerova! She was one of the people who made me feel so welcome both at work and in London. She was my partner-in-crime exploring coffee shops around Brick Lane and she’s of course always fashionable. I dearly miss her, our adventures and daily walks home to London Bridge. Talking dreams, plans and things going wrong was one of our favourite things to do. I can’t wait to see her again this July! These pictures are from a lovely day out with Helena (who took her camera along), walking through Shoreditch, eating Pho and afterwards relaxing at Barbour & Parlour. Here’s what Dominka has to say about her favourite outfit:

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Tell us something about yourself!

My name is Dominika Mayerova, originally from Slovakia and currently living and working in London. Very happy to be part of Hanna’s blog. I feel very fortunate to have had amazing opportunities to travel abroad a lot and get to know beautiful places. I love coffee, all kinds of food, books, and museums and fashionwise – midi lengths and chunky heels!


If you could sum up your life at the moment in one sentence – what would it be?

A time of growing up.

Where and when did you find your everlasting piece(s)?

The dress I am wearing dates back to the summer of 2008. It was the first time I set off for an overseas journey. I went to the US to spend the summer with a wonderful family friend who gave me the dress as a birthday present.

Do you have a special story connected to wearing this outfit?

I wore the dress the very next day, my birthday. It was lovely, I spent one amazing day wandering through Manhattan and Central Park. I adored Liv Tyler at that time and took a picture with her poster. Also, the celebration dinner was organized for me and we had loads of pizzas and fun. I admit I kind of forgot the dress for some time, then re-discovered it again last summer. It seems to be a timeless piece and can be worn for 3 out of 4 seasons. Most of all, I currently love wearing it in sporty style with sneakers. I should be running in those, but I prefer them paired up with this dress (hehe).

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Why do you think slow fashion is important?

I am very much driven by women empowerment. The slow fashion creates more opportunities for women to be financially independent and able to make their own economic choices. I also think the current overproduction and overconsumption create immense pressure over resources. This can’t last forever. I am a huge fan of slow life and slow fashion naturally comes with it.


Thank you so much Dominika Mayerova for taking the time to take part in Everlasting Apparel. I loved having you as a part of this. If you want to, you can follow her on Instagram over here.

And thank you Helena for the beautiful pictures! You can follow her adventures as an entrepreneur over on the Magic Elephant or read (and see) some truly fascinating stories of Island in her and her business partners magazine Portfolio (highly recommended!).

About Everlasting Apparel

We live in a world where we don’t really keep old clothes, we buy new ones. For me, that’s not what sustainable living is about. For this fashion feature I ask bloggers and creatives to show us one of their favourite pieces of clothing. Something they have loved wearing for years. Not fast trends, but something you can wear a lifetime and always feel good in. Those are the pieces that we need to start looking for in our closets. Go here for more Everlasting Apparel pieces.


  • Oleg Mayer
    June 10, 2015


    Dear Hanna,
    Thank you. Hope to welcome you in Slovakia one day.
    All the best !
    Oleg Mayer – Dominika’s father.

    • Hanna
      June 19, 2015


      Thank you! I would most definitely love to come one day! :)

  • Helena
    June 11, 2015


    Oh so good to see this post up! :) Reminds me of good times – happy memories! x

    • Hanna
      June 19, 2015


      Yes totally! One of my favourite London memories for sure and simply the perfect day!

  • Kate
    June 17, 2015


    I love this look!

    • Hanna
      June 19, 2015


      She looks great, doesn’t she?

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Hanna's Places - a green lifestyle blog

Hanna’s Places is a green lifestyle magazine written by Hanna Ulatowski. It’s all about slowing down in a fast-paced society and finding ways to live a more sustainable, simple lifestyle.

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